The 2012 Millennial Impact Study
Tuesday, June 12, 2012 “Stop trying to figure out Millennials and just include them.”
If you are at all curious about what the younger generation is thinking about non-profit giving, here's a great resourse. Millennials were defined as anyone ages 20-35. Some interesting highlights Inlcude:
*Three-quarters of the Millennials responding to our survey made a financial gift to a nonprofit organization in 2011.
* Over 3 years it has been clear that websites are the first and most preferred way for a Millennial to learn more about an organization.
* 40% said they simply have never been asked to sit on a non-profit Board.
* Mission statements should show the purpose and value of the organization without being lengthy
* 41% of Millennials say they plan to volunteer more in 2012.
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The Millennial Impact Survey in donor relations 