The 2012 Millennial Impact Study

“Stop trying to figure out Millennials and just include them.”

If you are at all curious about what the younger generation is thinking about non-profit giving, here's a great resourse.  Millennials were defined as anyone ages 20-35.  Some interesting highlights Inlcude:

*Three-quarters of the Millennials responding to our survey made a financial gift to a nonprofit organization in 2011. 

* Over 3 years it has been clear that websites are the first and most preferred way for a Millennial to learn more about an organization.

* 40% said they simply have never been asked to sit on a non-profit Board.

* Mission statements should show the purpose and value of the organization without being lengthy

* 41% of Millennials say they plan to volunteer more in 2012.

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